Quiet Riot Girl has convinced me, I too am an Ardent Simpsonista. I think that anyone interested in Male Femininity in the 2000’s should familiarize themselves with his excellant writing about male gender and sexuality.
via Insider Interview: author, journalist and ‘motherfather’ of the metrosexual Mark Simpson
GG: Make up for men has pretty much been a flop in commercial terms with many companies who launched products having since discontinued them. Why do you think this is when things like manscaping and even eyebrow shaping have taken off?
MS: Oh, I suspect male make-up will make a comeback in the near future. I hear it’s already been a success in the Asian market. After all, make-up is just another, more ‘in-yer-face’ form of cosmetics – and even good old Gillette shaving gel is choc full of cosmetics these days.
The problem though for men’s make-up and the reason why most men in the West are still holding out against it is that it isn’t something you can deny. Most other male cosmetics come with the alibi that no, you haven’t fake-baked you’ve just been working in the garden a lot….
The problem for men is that while they are increasingly expected to and indeed want to look good, unlike women they often feel they have to go about it semi-secretly. They need to be beautiful but they should also feel slightly ashamed about it. There’s a double standard about male beauty now. Men are expected to look fabulous, but pretend that they haven’t tried ‘too hard’. Make-up is currently defined as ‘trying too hard’.
On the other hand, Russell Brand gets away with it all the time.
GG: Many commentators complain that men are ‘becoming more like women’ with their grooming/beauty regimes. What would you say to this?
MS: I think it’s more a case of men no longer tying one hand behind their backs when it comes to the increasingly important business – both in private and public life – of looking good. Happily married Lord Sugar, for example, sometimes seems to display a weakness for an attractive, nicely turned-out male candidate. And of course, more and more bosses are female.
Instead of men becoming ‘more like women’ what we’re seeing is men being less inhibited in their behaviour by worries about what’s ‘masculine’ and ‘feminine’, ‘gay’ and ‘straight’. In much the same way that women have been since the feminist revolution of the 1970s. Likewise, ‘male beauty’ is no longer a completely verboten conjugation that has to always be euphemised with ‘male grooming’.
Basically it’s the end of the Victorian division of bedroom and bathroom labour that persisted for most of the 20th Century. Men want to be beautiful and sensual too now. And no one, even bitchy commentators, is going to stop them.